Case Study Bringing SCHILLER Medical Products to the Quebec Market

To find all the Schiller.ch products that are homologated in Canada, you can search the Medical Devices Active Licence Listing (MDALL) on the Health Canada website. This database contains all licensed Class II, III, and IV medical devices that are authorized for sale in Canada. Class I devices are not included in this list as they don't require a medical device licence but are monitored through establishment licensing.

You can search for Schiller products using the company name or device name to retrieve the licence numbers and specific product details.

The FRED defibrillator line from Schiller, including the FRED easy G2, is designed for both basic and advanced life support. It offers both semi-automatic and fully automatic modes, making it suitable for professional users and laypersons alike. The device includes CPR assistance, integrated pediatric mode, and can be managed remotely through options like Wi-Fi and Bluetooth. This makes it a versatile option for emergency situations​ 

Regarding its approval in Canada, the FRED easy defibrillator is homologated, though it was subject to a recall in 2019 due to potential damage if dropped from heights greater than one meter​

SCHILLER AG is a leading Swiss company specializing in medical technology, offering state-of-the-art diagnostic devices and solutions for cardiopulmonary diseases, emergency care, and patient monitoring. With a strong international presence, SCHILLER is known for precision and innovation. This case study outlines a strategic approach to successfully introduce SCHILLER products to the Quebec market, focusing on their range of cardiopulmonary diagnostic tools and emergency care equipment. Quebec’s healthcare system is highly developed, with a growing demand for advanced medical devices driven by an aging population and an increase in chronic diseases such as cardiovascular conditions. The Quebec healthcare market benefits from public and private investments in hospitals, clinics, and home healthcare. The government is also focused on improving healthcare infrastructure, providing an opportunity for SCHILLER to introduce its products.

Target Audience:

• Public and Private Hospitals: Quebec’s hospital network requires high-quality diagnostic and emergency care equipment. SCHILLER’s cardiopulmonary diagnostic tools can be marketed to hospital administrators and procurement departments.
• Private Clinics and Healthcare Providers: The growing demand for specialized healthcare services in private clinics offers a prime opportunity for SCHILLER’s products.
• Government Health Agencies: Engaging Quebec’s Ministry of Health to highlight SCHILLER’s role in improving diagnostic accuracy and patient outcomes.
• Emergency Services Providers: SCHILLER’s emergency care devices, including defibrillators and monitoring systems, are crucial for ambulance services, paramedics, and first responders.

Product Focus:

1. Cardiopulmonary Diagnostic Systems:

   • Highlight SCHILLER’s ECG devices, spirometry systems, and pulmonary function tests.
   • Showcase the precision and reliability of these systems in detecting heart and lung conditions.
   • Emphasize features like ease of use, digital connectivity, and compatibility with electronic health records (EHRs).

2. Emergency Care Solutions:

   • Promote SCHILLER’s defibrillators and emergency monitoring systems as essential tools for saving lives in critical situations.
   • Highlight their portable and user-friendly designs, ideal for both hospital and field use.

3. Patient Monitoring Solutions:

   • Demonstrate the advantages of SCHILLER’s continuous monitoring systems for improving patient outcomes, especially in intensive care and post-operative recovery.
   • Promote their integration with telemedicine platforms, an emerging trend in Quebec.

Marketing Strategy:

1. Digital Marketing and Awareness Campaign:

   • Create a French-language microsite tailored for the Quebec market, showcasing SCHILLER’s innovative solutions and how they meet local healthcare needs.
   • Run targeted social media campaigns on platforms like LinkedIn and Facebook, focusing on medical professionals, healthcare administrators, and government agencies in Quebec.
   • Implement email marketing campaigns tailored to hospital administrators, featuring case studies and testimonials from other regions that have adopted SCHILLER products.

2. Partnership with Key Healthcare Providers:

   • Establish partnerships with prominent hospitals and healthcare institutions in Quebec to pilot SCHILLER products and gather data on patient outcomes and healthcare efficiency.
   • Collaborate with local medical associations and attend relevant trade shows and conferences in Quebec to build brand presence and credibility.

3. Educational Workshops and Webinars:

   • Organize workshops for healthcare professionals in Quebec, demonstrating the use and benefits of SCHILLER products.
   • Offer virtual webinars focusing on topics such as improving cardiac diagnostics and emergency response systems using SCHILLER’s cutting-edge technology.

4. Localization of Product Offering:

   • Ensure that SCHILLER products comply with Canadian regulations and standards, specifically those required by Health Canada.
   • Translate all product manuals, marketing materials, and user guides into French to meet the linguistic preferences in Quebec.

Success Metrics:

• Market Penetration: Measured by the number of hospitals and clinics adopting SCHILLER products within the first year.
• Revenue Growth: Track sales revenue from the Quebec market, aiming for consistent growth quarter by quarter.
• Brand Awareness: Assess awareness through brand surveys and digital engagement metrics, including social media reach and website traffic.
• Healthcare Outcomes: Monitor improvements in diagnostic accuracy and patient care efficiency in institutions using SCHILLER products, supported by case studies and user testimonials.