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Max Garon - Digital Marketing Portfolio

MAX GARON

President – Inovago Inc. | Digital Marketing, E-commerce, AI | Experience within CIUSSS de l’Estrie–CHUS (Santé Québec)
Sherbrooke / Estrie, Quebec (Canada)
Email: max.garon@inovago.com | Phone: 450-501-4848
Languages: French / English

PROFESSIONAL SUMMARY

President and founder of Inovago Inc. since 2006, I blend digital strategy, e-commerce, brand development, OEM commerce, and AI integration (OpenAI, productivity, automation) with hands-on administrative and operational experience in a hospital environment (CIUSSS de l’Estrie–CHUS / Santé Québec). I’m known for being highly adaptable, learning tools and structured processes quickly, and delivering with a results + rigor mindset (performance, compliance, quality of service).

CORE SKILLS (MIX)

  • Digital Strategy: planning, prioritization, execution, continuous improvement

  • Web Marketing: SEO/SEM, digital advertising, analytics, conversion optimization, content

  • E-commerce: Shopify, catalog/collections, UX, conversion optimization

  • Marketplaces: Amazon, Walmart, BestBuy (listings, compliance, performance)

  • Branding & OEM: brand positioning, go-to-market, sourcing, basic licensing/compliance awareness

  • AI & Productivity: automation, content generation, information structuring (OpenAI, Copilot)

  • Healthcare Environment: rigor, procedure compliance, confidentiality, patient/user service mindset

  • Communication: professional writing, coordination, cross-team collaboration

TOOLS & TECHNOLOGIES

Marketing / E-commerce / Data

  • Shopify, Google Ads, Microsoft Advertising, web analytics tools, SEO optimization

  • CRM / marketing automation: Salesforce (depending on projects and integrations)

  • Adobe Suite (Photoshop, Illustrator, Premiere, After Effects)

  • AI: OpenAI (ChatGPT/GPT), assisted writing methods, productivity workflows

Santé Québec / CHUS (hands-on learning / usage depending on role)

  • Ariane: use of internal work environment and modules based on day-to-day tasks

  • Virtuo: use of key features required for daily work (depending on access/responsibilities)

  • Maya: familiarity and usage related to scheduling/organization (CHUS context)

  • Microsoft Copilot: drafting, summarizing, and formatting documents (privacy and best-practice awareness)

PROFESSIONAL EXPERIENCE

President & Founder — Inovago Inc. | 2006 – Present

  • Executive leadership: vision, strategy, operations, partner management, offer/service development

  • Built and executed digital growth strategies (SEO, advertising, content, conversion)

  • Managed Shopify e-commerce operations: structure, merchandising, collection/page optimization, UX improvements

  • Managed marketplace activity (Amazon/Walmart/BestBuy): listing performance, compliance, product presentation

  • Brand development: positioning, consistent visual identity, messaging, customer experience

  • OEM commerce: sourcing/import workflows (e.g., Alibaba), readiness for go-to-market execution

  • AI integration: improved productivity through automation, content optimization, information structuring, marketing workflow support

CIUSSS de l’Estrie–CHUS (Santé Québec) — Administrative & Operational Experience | 2024 – 2025 (and onward)

Storekeeper (Magasinier) – Warehousing & Distribution

  • Worked in a structured operational environment: procedures, accuracy, adherence to guidelines

  • Logistics and request processing with attention to detail and traceability

Administrative Agent / Appointment Center (training and hands-on practice)

  • Communication handling (including phone-line work) and coordination of requests

  • Follow-ups, organization, and customer/user service in a healthcare setting

  • Rapid adaptation to corporate tools and internal environments (Ariane, Virtuo, Maya as required)

SELECT IMPACT HIGHLIGHTS

  • Delivered multi-year digital and e-commerce projects focused on growth, visibility, and conversion

  • Demonstrated ability to learn and operate within corporate tools in a healthcare environment (CHUS / Santé Québec)

  • Hybrid profile: marketing performance + administrative rigor (procedures, confidentiality, quality)

EDUCATION

  • Bachelor’s Degree in E-commerce and Marketing — Université Laval

PROFESSIONAL INTERESTS

  • Applied AI (productivity, automation, content), data-driven marketing, digital transformation, process optimization